DJ E.F. Cuttin approached Creativity Ainta Side Hustle as he was re-positioning + planning to expand his brand beyond the New Orleans local market. We were blown away by the quantity + quality of his content. Styling breathtaking content by Killer Artists + Incredible Creatives + Rad Startups is always a breeze + pure joy — {hence, the reason we only work with incredible people + brands}



The Project Reel. {the completed work}

Our Work —

  • Construct an atypical + aggressive + modern + elegant + powerful brand archetype.
  • Elevate DJ E.F. Cuttin above the average + run of the mill + lack-luster + wannabe DJ.
  • Chisel artwork + a digital brand presence that is age and genre-neutral + modern + accessible.
  • Sift through 1000’s of stand-out pieces of original content.
  • Select + edit the best content to communicate the brand’s messaging in the digital sphere.
  • Develop content needed to communicate powerful brand messages.
  • Translate the brand’s goals into a designer colour palette + logo + unique video production**.
  • Branded social media profiles: Twitter + Facebook.
  • Align DJ E.F. Cuttin’s digital brand presence across multiple new media platforms.
  • E.F. hearts Twitter. We built a custom Twitter Application and integrated into his new blog.
**We took the notion of a film trailer and re-conceived its use as a powerful marketing tool for E.F. He has an overwhelming and stunning body of work. The Trailer generates excitement + interest + articulates his status and capabilities + demonstrates his musical gift.