Stylish and intelligent digital design can help independent musicians extend their fan base and increase their chance at success.
According to Artist Revenue Streams, a research project examining how and why musicians’ revenue streams are changing, 64 percent of musicians said it’s more competitive than ever. The League Of Starz, a West Coast Team of Producers with Platinum Record Production Credits decided to collaborate with Creativity Ainta Side Hustle, a Los Angeles based website design studio to brand their company in the digital sphere and strengthen their market position. Tavon “Pun” Alexander, League Of Starz CEO, “Technology has leveled the playing field for musicians so it’s more important than ever to, not only have a strong web presence but create a hub to make it easy for people to connect and interact with our brand. Now Artists + A&R Departments can hear our work in our Beat Gallery, shuffle through songs in our MP3 Player or see what we are up to on our company blog. It’s a one-stop-shop that makes it easy to showcase our work and begin new business relationships easily. Creativity Ainta Side Hustle was extremely professional. They finished our website within 60 days and they honestly exceeded our design expectations. I’ve gotten nothing but positive feedback from A&R Departments, plus in some ways they elevated our brand by developing content, like our company trailer video, that articulates our brand messaging. Man, all I gota say is C.A.S.H. is dope!” The website, www.LeagueOfSarz.com offers the following:
- Corporate, yet hip design
- Company Trailer Video: Tells the “League Of Starz Story”
- Beat Gallery: Allows visitors to quickly see the massive collection of current albums that feature League Of Starz beats. Visitors can listen to the music and watch the corresponding music video without leaving the website.
- Custom MP3 Player
- Portfolio Page: Showcases each producer’s production credits in a visually appealing way, includes a video vignette introduction, Twitter integration and some information about their background.
- Social media integration: Live Twitter feed on the site and one-button push automated posting to the League Of Starz Facebook and Tumblr profiles.
- Custom Applications: ‘Tweet & Go Get It’ allows visitors to download new music when they follow @LeagueOfStarz on Twitter.
- Email Sign Up Integration: LeagueOfStarz.com is connected to YourMailingListProvider.com.
Krishna Darlene, the Creative Director at Creativity Ainta Side Hustle and Digital Producer for the League Of Starz Project explains, “After spending time talking to Pun, getting to know the producers and learning about the company and their goals, it was essential that we give the League Of Starz a professional and modern design. They are known for several club hits out right now, E-40’s “Function”, Tyga ft. Lil Wayne’s “Faded” and New Boyz ft. Ray J “Tie Me Down” and are currently producing, West Coast Legend Snoop Dogg‘s latest album. They are very serious about the music business, offering Designer Beats to popular Artists and major brands and record labels. Many people would be shocked to learn they recently completed a project with Reebok and collaborate regularly with Interscope Records and Universal Music Group.
League Of Starz’s online image could not have a typical hip hop aesthetic because it could potentially pigeon-hole them and block them from future business opportunities. We worked to create a high-impact design using photos, videos, audio and colour. Our goal was to build a website, or what we like to call a — Digital Stage, that would instantly give them credibility and make it easy for people to see and experience their depth and body of work. Let’s face it, people don’t read anymore. A page filled with only text isn’t very appealing or engaging. You only have a few seconds to make a great impression and communicate a clear and powerful message. Based upon the feedback from the League Of Starz CEO, Tavon “Pun” Alexander and the music community, we nailed it!”
Creativity Ainta Side Hustle is a unique website design studio based in Los Angeles, that exclusively works with Artists and Creatives. Their client lists ranges from Independent Films to Professional DJ’s to incredible Event Designers. For more information about website design specifically for Artists and Creatives, visit www.CreativityAintaSideHustle.com or call 213.256.4935 or email kd@CreativityAintaSideHustle.com.