+ Episode 2 // #TheSalt by Creativity Ainta Side Hustle ft. Crosby Noricks, Founder PRCouture.com
After two years managing the in-house PR and marketing department for an e-commerce jewelry company and fresh out of grad school with a killer Master’s thesis about fashion PR eagerly awaiting a lifetime of dust-on-shelf gathering, Crosby Noricks started PR Couture. She was tired of the stereotype that fashion publicists are more concerned with air-kisses than credibility (boo!) and frustrated that a google search on Fashion PR brought back pretty much zilch (this was back in 2006 you see). So I threw together the basics in a weekend, determined to provide a credible, honest, and engaging forum about fashion public relations online. Ta-Da!
#TheSalt by Creativity Ainta Side Hustle is our studio’s blog. We imagine a world where all people are operating in their gifts and doing “that thing” or “those things” that each of us was put here to do! Our goal is to add a little flavour by giving some dope Creatives + Artists their due shine with the hope their stories will inspire you to continue or begin activating your gift. They did it and so can you.
In Her Words
"It doesn't usually make sense to wait for permission, it's best to create your own stuff and to figure out what you want your life to be like and to do that as much as possible on your own terms and by surrounding yourself with the stuff that makes you happy."
Honored to have thrown these Creative Brands an Assist!