Client: Ruby Carter-Pikes


We are so very excited to release a new website project for the award-winning body professional athlete, Fitness Universe 1st Place Winner, U.S. A. Silver Medalist Olympian the very incredible Ruby Carter-Pikes.

She let us have the “creative wheel” to develop a personal-branding website. We wanted to showcase her as the star and light that she is. She has clients and a following that consists of women and men, people of all ages, and physical abilities. While Ruby is very feminine, that does not undermine her power. She is strong, genuine, honest and she is tough! She deserved content that represented all of who she is, what she does, and speaks to who she does it for. She was open to our direction so this is what we did:

  • Photoshoot: We worked with our go-to photographer at Gifted Co., Ayinde Love to come up with the right locations. He then he put his gift for capturing the essence of people behind the lens to work. The result, 365 photos she can now use for press and beautiful shots that speak to her existing and new clients for her website.
  • Brandmark: We do not do logos. However, we do develop brandmarks. Personal branding is important and now she has a visual representation of her brand; something to “put her stamp on” and stand on.
  • Colour Palette: Colour strategy is critical. We used powerful colours to communicate her brand’s DNA from the locations we used for the photoshoot and the palette we used on her website.
  • Website: We built her website; yet, we prefer, “digital stage” and “digital hub” which more accurately captures what we do. She now owns her internet real estate in a modern, stylish and incredibly functional way. has: easy navigation, embedded search capability, one-button push publishing to social networks and we’ve also made it easy for people to sign up and pay for her Posing Camp and Register for the upcoming Musclemania Competition she is hosting.

We are incredibly thankful she entrusted us with the honor of bringing her story together and transforming it into a digital narrative. We say it often, we are somehow continually blessed to serve the most amazing creative brands…